How can a lesson in marketing from an interior designer boost the profits of your accountancy firm?
Understanding the success of your brand and its relevance to your customers is vital to the long-term growth and success of your accountancy firm.
This might sound like an obvious thing to say…
What if your products and services are not selling?
What if your firm is not growing?
What if you are no longer relevant…
London is overrun with interior designers - there is one on nearly every street - so how did this interior designer stand out from the crowd?
Our interior designer knows that she can have all the marketing sizzle in the world, however unless her core offer (her sausage) is strong, she won’t sell more.
So, she keeps it simple:
- She does some simple customer research, asks her customers some targeted questions
- Based on the feedback she tests a new idea
- Then she looks at the results
- The results speak for themselves – she doubled her fee income
This is no accident – because she ASKS her customers what they want from an interior designer, she is able to design a core offer that’s directly relevant to the needs and concerns of her buyers.
This new approach makes her different, makes her stand out from the competition and gives her the competitive edge she’s looking for in a city overrun with interior designers.
How can you use this simple approach and apply it to your accountancy firm?