Hook your firm’s clients with an irresistible trigger...

Hook your firm’s clients with an irresistible trigger…

You achieve greater success in your firm when you make your clients habitually use your product or service.

Get your clients habitually hooked on what you do and your future is secure…

Consider how we are habitually hooked on our smartphones...we check them regularly (more often than we probably think) and have several apps that we repeatedly check…

Facebook, Instagram, Twitter, Snapchat

To at least one of these we are hooked… but the brilliance of the businesses behind these apps is that we don’t even realise we are hooked!

For you to apply the same winning brilliance to your firm as Facebook or Instagram you must have the right TRIGGERS to habitually hook your clients.

All habit-forming products start with external triggers.

Use the right external triggers in your firm and you subtly start to automatically cue your clients’ next steps and the actions you want them to take…

To learn about the 4 types of external triggers and how to apply them in your firm click here.

Paul Shrimpling

Paul (@shrimpers) works exclusively with accountancy firms helping them achieve remarkable results through remarkable practice. Paul has an active LinkedIn group dedicated to marketing for accountants - Marketing for UK accountants in Practice - more leads more often. If you're a manager, partner or marketing manager of an accountancy firm join us. Paul is also the creator of Marketing Services for Accountants and Business Bitesize - go to the products page to find out more...

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