What can ‘Game of Thrones’ teach you about boosting your accountancy firm’s bottom line?

The makers of successful TV series like Game of Thrones or Sherlock consistently leave viewers wanting more.  We are already looking forward to the next episode or wondering when the next series will start…

The stories are enjoyable and their audiences look forward to seeing the next one.  Telling stories in a series clearly works for your favourite television programmes to create a habit of watching…

But what if you could create this habit with your email marketing to improve your lead generation and lead nurturing?  What would that mean to the bottom line of your accountancy firm?

Email marketing, data shows, works best when it’s done as a series instead of sporadic, individual email marketing campaigns.

Start to see your email marketing as a series of connected messages and you can focus on building a targeted and relevant series of communications to an audience that is genuinely interested in your communications and wants to hear more…

Statistics from Experian prove that great email marketers get £34 back for every £1 they invest in email marketing… this sort of ROI is really worth investigating, don’t you think?

Click here to read how to create an effective email marketing machine for your firm…

Paul Shrimpling

Paul (@shrimpers) works exclusively with accountancy firms helping them achieve remarkable results through remarkable practice. Paul has an active LinkedIn group dedicated to marketing for accountants – Marketing for UK accountants in Practice – more leads more often. If you’re a manager, partner or marketing manager of an accountancy firm join us. Paul is also the creator of Marketing Services for Accountants and Business Bitesize – go to the products page to find out more…

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